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There will be SANGRE: The Business of Horror (Panel)


Click play on the bar below to here the full audio from the panel.

LATIN HORROR, in partnership with the National Association of Latino Independent Producers (NALIP), takes a look at the business of horror with a comprehensive panel that explores the almost limitless opportunities available to HORRORphiles within the genre of fear, including film/TV production, print (magazines, comic books, and graphic novels), music, collectibles & memorabilia, toys & games, among others. Panelists include some of the industry’s leading creative entrepreneurs and filmmakers working within various niche horror markets, whose insights will help you take your passion for the macabre and transform it into a viable business venture in one of the most successful genres in entertainment. Download program/bios.

The panel will take place as an exclusive part of NALIP‘s 11th annual producer/filmmaker conference “NALIP 2010: NAVIGATING IN A SEA OF CHANGE” @ Loews Santa Monica Beach Hotel, and can only be attended via conference registration. Conference Day Pass Available Here 


This panel is not for the faint of heart… 😉


Edwin Pagán, founder, LATIN HORROR, Filmmaker [moderator]

Edwin Pagán is a filmmaker, cinematographer, screenwriter, photographer, and cultural activist with a rare blend of creative and administrative experience, including over 20 years in community organizing, organizational capacity building and initiative-based/event programming, as well as extensive production experience in the narrative and documentary film sectors. Edwin is the founder-in-chief of LATIN HORROR (www.latinhorror.com), an online niche market website specializing in Latin-influenced horror, and its documentation and promotion as a distinct genre. Currently, he is penning a book entitled MIEDO – The History of Latin Horror, and is an advisory board member of the Hispanic Organization Latino Actors (HOLA).

Rodrigo Gudiño, Publisher, Rue Morgue Magazine

Rodrigo Gudiño is a filmmaker and founder and president of Rue Morgue, an independent magazine focusing on horror in culture and entertainment. Currently, he is working on several feature film projects. Rodrigo’s most recent short, The Facts in the Case of Mister Hollow, was a 2009 Genie Award nominee, and his film The Demonology of Desire premiered at the 2007 Worldwide Short Film Festival. He oversees the Cinemacabre Movie Nights, a monthly screening of classic and cult horror films in Toronto’s Bloor Cinema, the weekly program Rue Morgue Radio, and the Rue Morgue Festival of Fear, Canada’s largest, annual horror convention.

Rodrigo was featured in LATIN HORROR’s Director’s SINema Spotlight.

Joe Sena, President, FearWerx - www.fearwerx.com

Joe Sena runs SphereWerx, a marketing agency known for its EMCE Toys brand, and FearWerx.com, the largest horror e-commerce site. Joe has 21 years of production and marketing experience, including event and video production, product development, strategy and software engineering. Previously, Joe developed affinity programs and merchandise lines for Universal, Paramount and MGM. As Creative Director of Universal Studios New Media in the 1990s, Sena created the Universal Online Horror Channel, HorrorOnline.com and 13thStreet.com, credited as the first major presence of the horror genre on the internet. Sena also launched the first sites for genre magazines Fangoria and Starlog.

Lotti Pharriss Knowles, VAMPIRE-CON - www.vampire-con.com

Lotti Pharriss Knowles is a writer, producer and partner in Weirdsmobile Productions, Inc. Her producing credits include the short films SHADOW.NET (Winner, Best Thriller – Dragon*Con Independent Short Film Festival) and WEAK SPECIES (Winner, Best Short – FilmOut San Diego and Honolulu Rainbow Film Festival), and the world premiere run of her play BECAUSE THEY HAVE NO WORDS. Lotti’’s current producing projects include the horror-comedy feature film CHASTITY BITES, the annual event VAMPIRE-CON, and filmmaker Jeffrey Schwarz’s documentary feature ACTIVIST: THE TIMES OF VITO RUSSO (founder of ACT UP and GLAAD). As a horror expert she can be seen on the E! Channel special “Ten Vampires We Love,” and in the upcoming documentary “The 50 Greatest Horror Films You’ve Never Seen.”

Monica Winter Vigil, Filmmaker, Entrepreneur - www.stopjackie.com

Monica Winter Vigil is an entrepreneur, filmmaker, and script consultant. Her short films have played across the Unites States, Europe and South America. Her current short, Not Even Death, (www.stopjackie.com), recently made its European premiere at the Clermont-Ferrand Film Festival. Her screenplays have earned her many recognitions and placements in screenwriting contests. She has numerous shorts in pre-production and a slew of features in development. Previously, she worked on the daytime drama “The Young and the Restless,” and Nickelodeon’s family series “Rhodes Home.” Monica is the co-founder of the Gimme Credit International Screenplay Competition and teaches business and marketing at Ashford University.


Pablo Proenza, Filmmaker - http://pabloproenza.com

Critically acclaimed filmmaker Pablo Proenza broke records for IFC Films with his feature debut ‘Dark Mirror’, which became their top-selling OnDemand title of all time. Variety compared the supernatural thriller to ‘Repulsion’ and ‘The Others’, praising it as a “spooky” and “fascinating spin on the genre.”

Proenza has been receiving rave reviews for his work ever since his break-out film, a short called ‘ViDi’ which screened at festivals around the world. (“Superbly accomplished. A masterpiece.” – Peter Keough, Boston Phoenix.) The son of Cuban-American immigrants, Proenza had an international upbringing (Washington, D.C.; San Jose, Costa Rica; Rome, Italy; Miami, Fl).

Jason Cuadrado, Filmmaker -www.monstrousnature.com

Jason Cuadrado is an award-winning writer and filmmaker who has worked in independent film and new media for the last fifteen years. Currently, he is preparing to shoot the film Dark Desert Highway with Esperanza Productions, and developing a horror anthology series for television. Previously, he directed television in New York City and worked with John Leguizamo’s production company, Lower East Side Films. Later, he relocated to Los Angeles where he wrote and directed the critically acclaimed feature Tales from the Dead, the first Japanese horror film shot in the United States.

He was the writer and director of his award-winning short Monstrous Nature.

Edwin "El Miedo" Pagán
Edwin "El Miedo" Pagán is the Founder-In-Chief of LATIN HORROR. Pagán is a writer, filmmaker and life-long horror fan. In 2008 he founded LATIN HORROR, an online niche market website specializing in Latin-influenced horror, its documentation, and promotion as a distinct genre. Pagán is at the forefront of the Latin "Dark Creative Expressionist" movement, a term he coined as a means of identifying the millions of lost souls who live outside the rim of mainstream society and whose lifestyle and work is grounded in horror, the macabre, and gothic arts. Currently, he is penning a book entitled 'MIEDO - The History of Latin Horror.' Trivia: He is noted for ending his written correspondence with the offbeat salutation 'There will be SANGRE!'

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